Marketing student Ele smiling at the camera

Ele - Marketing

Studied: MSc Marketing

UWE Bristol alum Ele used postgrad study to boost her skills and stand out to employers. With the help of the Vice-Chancellor’s Scholarship, she’s built on her undergraduate skills to help launch her marketing career.

Ele initially graduated from UWE Bristol in 2017 with a successful BA(Hons) in Product Design and a work placement under her belt. Entering the world of work, she quickly realised her career would benefit from the additional skills that postgrad study offers.

“I decided to build additional business skills to complement my undergrad degree. Industry is increasingly competitive, and many junior creative roles require knowledge of marketing too.”

But there were barriers to overcome…

“Finance played a part in my decision. Fortunately, postgrad student finance had been introduced which really helped. I was also able to benefit from the Vice-Chancellor’s Scholarship which discounts tuition fees by 50%.”

The course itself was exciting and immersive. Ele sums it up as “a hugely insightful conversion into marketing – fast-paced, covering a plethora of subject areas: strategy, analysis of consumers and industry, communications and marketing research.”

Quite a jump from product design, but building a new skill set was actually much easier than she imagined. In the end, Ele’s biggest surprise was how possible postgraduate study really is:

“When I completed my undergrad degree, I never thought I’d go on to a master’s programme two years later. I’d always considered it ‘too academic’ and didn’t think I was the right candidate for it. But I am so glad I took it on; it’s given me an opportunity to learn much more about myself and my capabilities, professionally and personally.”

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