Ali stood in front of a cathedral

Ali - Marketing

Studied: BA(Hons) Marketing

Ali now runs a company with over 500 employees. He puts his success down to the experience he got at UWE Bristol

Business as usual in Syria

Ali Wahoud runs Junada Hotel, the largest resort in Syria. He is Executive Manager of a real estate business in the region, including the tourist complex in Tartous. As a BA(Hons) Marketing graduate, Ali has been able to put the knowledge gained whilst studying at UWE Bristol. Under his tenure the business has continued to flourish despite the continuing conflict.

After he graduated in 2010, Ali spotted business opportunities in Lebanon and returned to the region to establish two start-ups. By the time he switched his focus to the family business in 2015 he had accrued considerable experience and was prepared for the challenge.

Re-branding for real

Ali’s dissertation on branding came in handy; his first task was to rebrand the Hotel.

“I had a chance to put my specialist knowledge into practice. I created a whole new brand from scratch”.

He installed a new operational structure, adapting the business to the tough realities of war. His expertise has not just sustained the business - it’s enabled it to grow.

Growing confidence

Ali now runs a company with over 500 employees. He puts his success down to the experience he got at UWE Bristol.

“I trained as a Peer Assisted Learning leader when I was at UWE Bristol. Standing up in front of 20 first year students, running a seminar and being responsible for their progress was a very valuable experience. It gave me confidence. I learnt first-hand that teaching is the best way to learn, I started thinking for myself. “

As well as the commercial business he is responsible for, Ali uses his experience to work with children and communities who have stayed in Syria. “This has been the most rewarding part of my career so far.”

International experience

Ali met lots of people, from England and across the world through studying at UWE Bristol.

“I have connections in nearly every country in the world and they have helped me a lot. UWE Bristol gave me a window to understand other cultures and made me a global citizen.”

Ali also mentioned the support he received as a new student.

“As a new student, you’ll get everything you need from day one.” When troubled intensified in Syria "the staff couldn't have been more helpful and supportive.”

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