Arabel Bailey - 6 November 2019

Arabel Bailey, Managing Director of Innovation and Consulting Services at Accenture, delivered a lecture as part of the Bristol Distinguished Address Series titled 'Surviving and thriving in a disrupted world'.

 Arabel Bailey

Arabel’s insightful talk was structured around three areas:

  1. The increasing levels of disruption that we are seeing in the marketplace.
  2. The need for organisations to pivot their investment at the right time.
  3. Defining 'Innovation', explaining what organisations across industries need to do to thrive.

Arabel begins by saying disruption is happening in every industry and it is continual and inevitable. With competition coming at businesses from all sides, what should businesses be doing? Arabel explains it’s all about investing in to the ‘new’ but doing so at the right time, this is crucial.

Arabel then talks about what innovation means and how to make innovation successful, particularly in a traditional organisation. The final part of her talk looks at what the successful innovators are doing well and why the other organisations are struggling.

"To innovate you have to get uncomfortable."

Media and coverage


Listen to the talk in full on SoundCloud. (Please note that Soundcloud does not support IE9. Users may wish to try Chrome, Firefox, or a recent version of IE).

Further coverage of the event can be found on the Business Leader website.

Exclusive pre-address interview

Watch Arabel's pre-address interview below:

You can read a transcript of this interview on the Business West website.


Photos from this event and previous Bristol Distinguished Addresses can be viewed in our BDAS Flickr album.

Discuss this event on Twitter using the hashtag #BristolLectures.

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