Case study - Lidl

Bristol Business School worked with Lidl to develop a management development solution for managers across different levels within the organisation.


Founded in Germany in 1973, Lidl is a chain of grocery stores with over 9,500 shops worldwide. The majority of personnel are dedicated to working at the sharp end of the retail business providing great service to customers. Lidl’s philosophy is to keep its employees and customers happy, enabling its business to grow and flourish.


Lidl UK were exploring initiatives to enhance training of district and store managers to better equip them to deal with business challenges. The business needed to:

  • Offer managers additional recognised training to enhance their career development and improve retention within Lidl.
  • Enhance existing training by utilising a higher education provider, but without extending commitment on the part of managers.

Our solution:

Bristol Business School worked with Lidl to develop a course for managers across a number of different levels within the organisation.

The programme took the form of six one-day workshops for Divisional Managers, tailored to the organisational context within Lidl. The workshops covered: 

  • trading law
  • customer service
  • financial management and cash control
  • effective recruitment, selection and retention
  • managing performance issues
  • managing absence and interviewing skills.


The workshops were very positively received by the Lidl managers who commented on the ability of the tutors to understand the context of Lidl.

District Managers subsequently requested a workshop for Store Managers across the region to address people management issues. Lidl commented on the benefits of having an external academic provider come into the organisation and engage with the staff around this topic. There followed additional development activities in the areas of customer service and people management as a result of this successful collaboration.

“Bristol Business School’s input was extremely beneficial for our managers, enabling them to reflect on current practice and look at ways of improving their performance across a range of activities.”

Douglas Ireland, Regional Director, Lidl South West

Want to find out more?

For further information on our services and programmes, or to arrange an initial meeting to discuss your needs, please contact the Bristol Business Engagement Centre (BBEC) and speak with a member of our team.

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