Case study - Hire Association Europe

Hire Association Europe wanted a qualification that would encourage the recruitment and retention of staff within the hire industry to further increase the professionalism of the industry.


Hire Association Europe (HAE) is an industry-leading trade association for plant, tool and equipment hire. With over 900 members worldwide, it supports the hire industry through provision of operational resources, products and services covering all aspects of hire including insurance, legal advice, training and health and safety, among others.

HAE supports innovation and sustainability and focuses on safety, energy efficiency and utility. Members have the option of joining a Board or taking part in a technical panel to review and develop new industry practices that will also benefit their own organisation.


A key challenge for the organisation was how to help members address issues of recruitment and retention of staff whilst continuing to drive through increased professionalism and competence of its members. HAE turned to us to help equip people with a professional qualification and transferable skills and knowledge.

Our solution:

HAE and UWE Bristol worked in close partnership to develop a bespoke accredited leadership and management development programme to complement the introductory courses being delivered, and offer staff a route through to a degree in the hire industry.

The programme was designed to provide managers across different levels of seniority with the next step in their career development, recognising good practice and enhancing their career paths within the industry.

The units for the workshops were chosen to reflect industry-specific needs to develop leadership skills for HAE’s members and offer a ‘cradle to grave’ qualification framework. These included:

  • effective leadership
  • motivating people
  • financial decisions
  • recruitment
  • customer relations.


Participants from the original course cohorts reported that the programme had encouraged them to look at aspects of their leadership style and had helped them become better leaders. They felt that they were better able to motivate their teams and had improved their relationships with their colleagues as a result of this programme. Many had found returning to education somewhat challenging, but had felt supported throughout and had found the experience rewarding and worthwhile.

“I like this course because it’s about leadership. I know a lot of experienced managers but not many experienced leaders, which I’ve observed, is something that’s become important, especially amongst people of my generation. I hope to gain more knowledge which will help me progress, this is key for me as I’m aiming to be a director one day. The team at UWE are brilliant. I’m pleased that we’re doing the study away from the workplace as it allows us to focus on the learning properly, not to mention we get access to all the resources at UWE which is very useful.”

Aoibhe Murphy from STS Access

Want to find out more?

For further information on our services and programmes, or to arrange an initial meeting to discuss your needs, please contact the Bristol Business Engagement Centre (BBEC) and speak with a member of our team.

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