Social media, networks and influence

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CSBCI are using social media and networks to understand human interactions and behaviours. We are also conducting research to understand how social media and networks can influence behaviours.

Ongoing Research

Visualising Creative Networks

"To know who we are, we must understand how we are connected"             

(Christakis & Fowler, 2009)

This research was commissioned by REACT, an AHRC Knowledge Exchange Hub that funds collaborations between Arts and Humanities researchers and creative companies. The project involves a social and value network analysis of the REACT network specifically focusing on a) the ways in which social connections emerge within the network, and b) where and how different kinds of value are created through these connections.

In the qualitative phase of this research focus groups and interviews are being conducted with REACT’s creative partners in order to produce value network maps that visualise connections and the myriad exchanges, both tangible and intangible that create value between them. The findings from the qualitative phase will then be used to structure a larger quantitative survey of the entire REACT network.

Impact: The REACT model – facilitating knowledge exchange and partnerships between academic and creative communities – highlights the significant role that Universities have to play in the Creative Economy. The use of social and value network analysis to identify the creation and nature of value within networks such as the REACT Hub can aid in the strengthening and consolidation of this role.

Contact: Dr Yvette Morey

Social Network Analysis and Online Groups

As part of a two year project on social roles in online communities we have been building social networks within large groups and looking to see whether or not people’s position within the group helps predict their behaviour.

The patterns of Snapchat use amongst adolescents

Self-destructing instant messaging services like Snapchat have become very popular amongst adolescents. We are conducting a series of studies to understand what is behind the attraction of making self-destructing selfies and to examine the implications of this for digital identity and privacy.

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