Behaviour change and technology

characters illustrating different tasks

CSBCI members are researching how technology can be used to change people’s behaviour in a number of ways - for instance, the use of serious games in conflict resolution and the impact of social media on offline behaviour and self-censorship, mobile apps and increasing activity levels, methods to change travel behaviour, sustainable behaviour and behavioural design.

Ongoing Research

Use of smartphones and wearables as a novel research method for social sciences

In collaboration with University of Lincoln and University of Lancaster, we have established an interdisciplinary and collaborative Psychology Sensor Lab in order to develop new methods for using smart wearables and mobile sensors in psychological, socio-behavioural and consumer research.

Quantified workplace and corporate responsibility

In collaboration with University of Middlesex, we are conducting a longitudinal observational study on the impact of Quantified Self solutions in the real workplace (including issues such as corporate responsibility and cyber-ethics).

Combining Acceptance and Commitment Therapy (ACT) with self-monitoring for weight loss intervention

We are conducting a pilot longitudinal study to find out if self-monitoring/feedback combined with ACT will facilitate the effectiveness of weight loss intervention.

Development and evaluation of mobile health applications

We have been working with the charity Best Beginnings to help evaluate their mobile app ‘Baby Buddy’, and are working with colleagues at UWE on the development of an app to aid injury prevention in families.

Development of models of behaviour change and technology

Professor Joinson and Dr. Piwek have been working on a model of how technology can be used to change people’s behaviour – the E-A-S-T approach (extend-amplify-shape-transform). This model allows for the design of technological interventions to be tailored to the behaviour to be changed by exploiting underlying motivations.

Privacy, Trust and Online Behaviour

CSBCI has a long-term interest in issues of privacy, trust and online behaviour, with projects funded by the ESRC, EPSRC and Innovate on the topic. Current work focuses on cross cultural attitudes to privacy (in collaboration with colleagues in Germany and the Netherlands, funded by the German government), privacy and social media (in collaboration with Lancaster University and funded by EPSRC) and adolescents’ attitudes and risk behaviours.

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