Marketing Forum 1: Strategic Marketing Planning

Strategic Marketing Planning for Business Growth

A strategic marketing plan is essential for any business operating in today's turbulent market places, but how many companies use the process effectively to focus on the best opportunities and to use resources efficiently to maximise revenue and profits and minimise costs?

Dr Tim Hughes, Associate Professor in Applied Marketing covered the importance of strategic marketing planning in the current economic environment, and provided an introduction to guide participants through the planning process. The Forum included opportunities for open discussions and networking.

This Forum took place on Tuesday 10 April, 2013

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