Marketing Forum 4: Establishing a customer-focussed culture

Most of us work in service organisations, or sell products with a significant service component. Implementation of the marketing strategy involves people at all levels within the organisation, working in an integrated way to deliver customer value. To a certain extent we all need to be marketers and to embrace a customer-focussed culture.

In this forum Tim Hughes and Anita Gulati will discuss the fundamental requirements for satisfying customers and consider how to make meaningful changes in organisational culture, where this is required.

As usual in Marketing Forum meetings there will be plenty of opportunities to discuss your challenges with colleagues from other organisations and with staff from the Business School’s Applied Marketing Group.

Background of speakers

Professor Tim Hughes leads the Applied Marketing Group at the Bristol Business School.

Anita Gulati is Client Director at the Bristol Business School, working with a range of clients in different sectors to enhance performance through effective leadership, team facilitation and customer focus. Anita is a business psychologist and also run her own consultancy. She is currently researching ‘mindset’ for innovation and customer focus, among a range of pioneering social enterprises working with societies most vulnerable groups.


CANCELLED - Monday 25 November from 16:00 to 18:00 - new date to be confirmed.


Leigh Court
Leigh Court Business Centre
Abbots Leigh
Bristol BS8 3RA


For more information and to book a place, please contact


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