Climbers celebrating conquering a mountain

The UWE Bristol brand

We have introduced a vibrant new look and feel to our communications, with a strong new logo and colours, confident new imagery, and a clearer, more defined way of writing about who we are and what we do.

It's all about making sure our brand accurately reflects what we stand for and where we're heading, in line with our confident Strategy 2020.

"We're an ambitious university, with exciting developments underway and in the pipeline, and plenty to shout about, in terms of the quality of our teaching, research and student experience. Our new brand is designed to reflect those things fully, and really bring to the fore what people like about working and studying with us."

Professor Steve West, Vice-Chancellor

How we've gone about it

The changes we've made are based on detailed sector insights – and on conversations we've had with hundreds of students, alumni, staff, influencers and employers.

We have looked at the way we write about what we do, to make sure we get across what makes us different and what people can expect from us as a university, as well as refreshing our visual identity to make our communications more visually recognisable. The result is a brand that’s designed to work in a more compelling and consistent way across all our communications, whether external or internal, on or offline.

When it's all happening

We launched our new-look website in March 2016, followed by our prospectus, and other staff and student communications. We are updating other items in the new style as and when they are needed over 12 to 18 months, to keep any extra costs to a minimum.

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