Ways of Communicating Science

Session Overview

Overview of different communication methods, including direct vs mass marketing and audience targeting.

This session introduces various methodologies to communicate scientific messages to different audiences. Both mass media and direct (face-to-face) methods are considered, including a comparison of the respective pros and cons. A particular focus is placed upon the need to clearly define the audience and tailor the communication to best suit that audience.

Specific methods highlighted can be adapted to suit the participants’ interests – please discuss this with the team in advance of the session.

Minimum Duration: One hour
Maximum Duration: Three hours

Minimum Participants: Five
Maximum Participants: Thirty

Resources Required: Powerpoint facilities, flipcharts, pens, room layout conducive to group work.

UK and International Delivery.

Enquire about this course.

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