Case study - Intel

Bringing Intel’s employer brand to life

Intel wanted to be certain it was attracting the very best talent to apply for student placements and graduate jobs at its Swindon HQ.

As a result of employer brand promotion, careers fairs and on-going activity, Intel has enjoyed 187 applications online, and has made six successful hires from UWE Bristol.

About Intel

Back in 1968, two scientists, Robert Noyce and Gordon Moore, founded Intel with a vision for semiconductor memory products. By 1971, they had introduced the world’s first microprocessor. Since then, Intel has established a heritage of innovation that continues to expand the reach and promise of computing while advancing the ways people work and live worldwide.

Intel's challenge

Intel is a world leader in semiconductors and a household name, and it wanted to be certain it was attracting the very best talent to apply for student placements and graduate jobs at its Swindon HQ.

How UWE Bristol helped

Intel UK had organised a ‘Life At Intel’ day for prospective candidates to learn more about their UK Placement scheme. They contacted UWE Bristol and asked for help making sure our students knew all about this exciting opportunity. Our Employer Partnership Services Team managed publicity, recruitment and the enrolment process. Stephanie Lee, at Intel explains:

“UWE Bristol fully managed the enrolment process and were the most successful university we worked with for this initiative  – they were the University with most students attending."

As well as the ‘Life at Intel’ day, we’ve helped Intel with broader employer brand promotion, including career fairs, targeted e-mails and more. Stephanie adds:

“They also organised a very effective employer fair in October, giving Intel a great opportunity to share with students our UK Placement scheme benefits.”

Outcomes for Intel

Intel was delighted with the very well subscribed visit to the Swindon site, where interested students could take a look around, see just how much Intel has to offer, and meet Intel employees to discuss career options.

As a result of the ‘Life At Intel’ day, careers fairs and on-going promotion, Intel has enjoyed 187 applications online, and has made six successful hires from UWE Bristol. Stephanie concludes:

“We have a strong established relationship with UWE Bristol, and they have year-on-year provided outstanding services to us, always proactive, innovative and supportive with their offerings.”

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