Case study - Lidl

Bristol Business School has worked with Lidl since 2006, developing a course for managers at a number of different levels within the organisation.

About Lidl

Founded in Germany in 1973, Lidl is a chain of grocery stores with over 9,500 shops worldwide. The majority of personnel are dedicated to working at the sharp end of the retail business providing great service to customers, though Lidl’s philosophy means it is as committed to its people as its customers.

Lidl’s challenge

Lidl UK were exploring initiatives to enhance training of district and store managers in order to deal with business challenges. The business needed to:

  • Offer managers additional recognised training both to enhance their career development, and in order to help retain them within Lidl.
  • Embellish existing training in some way, utilising a higher education provider, but without extending commitment on the part of managers.

Managers already had considerable workloads, and there was little scope to extend the time spent on training and development beyond ten days each year.

How Bristol Business School helped

Bristol Business School has worked with Lidl since 2006, developing a course for managers at a number of different levels within the organisation.

The programme takes the form of six one day workshops for Divisional Managers, tailored to the organisational context within Lidl. The workshops covered: 

  • Trading law
  • Customer service
  • Financial management and cash control
  • Effective recruitment, selection and retention
  • Managing performance issues
  • Managing absence and interviewing skills

Outcomes for Lidl

The workshops were very positively received by the Lidl managers who commented on the ability of the tutors to understand the context of Lidl.

District Managers subsequently requested a workshop for Store Managers across the region to address people management issues. Lidl commented on the benefit to the organisation from having an external academic provider come into the organisation and engage with the staff around this topic, which is an area of concern to many of the managers.

Following a successful collaboration between Lidl and Bristol Business School, there are now plans to offer development activities in the areas of customer service and further people management skills.

“Bristol Business School’s input was extremely beneficial for our managers, enabling them to reflect on current practice and look at ways of improving their performance across a range of activities.” Douglas Ireland, Regional Director, Lidl South West

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