Doctoral students: behaviour change and social influence

The supervision and support of doctoral students researching topics and issues in the behaviour change field is an important part of our work at Bristol Leadership and Change Centre (BLCC). Our PhD students are included as members of the Centre and participate in our activities.

Current BLCC PhD students

Naif Algaber: The role of social marketing in addressing the treatment of driving anger – a cognitive approach

Naif AlgaberIn traffic, a great number of travellers share the roads and have to interact with other travelers, as well as pedestrians. This interaction can sometimes lead to risky behaviour. Driving anger is one of the major issues in traffic that can cause traffic accidents, and Naif has conducted a series of interviews with Saudi drivers to investigate the issue.

The purpose of his research is to seek a solution for this issue by studying and understanding the characteristics of anger that occurs due to traffic interactions.
(Third year of study)

Yuanqing Du: Inconsistent consumption – an investigation of consumers’ attitude behaviour gap from an anti-consumption perspective

Yuanqing DuYuanqing's study relates to anti-consumption and the question of why consumers do not behave in line with their expressed attitudes in their purchasing behaviours. Specifically, the aim of her research is to investigate and understand why consumers still purchase from brands whose identifies they claim to avoid.
(First year of study)

Panisara Khongthaworn: An exploration of the role of bloggers and social media as influencers in the consumer buying process for cosmetics in Thai market

Panisara KhongthawornPanisara is investigating how and why bloggers are able to influence consumers’ decision making process according to cosmetic purchasing. This research will relate to how managers from cosmetic companies employ bloggers as a specific marketing tool with primary data collected from the Thai market.
(First year of study)

Irene McGinn: Narrative discourse and the role it plays in promoting action in ideological groups online

Irene McGinn

Irene's doctoral research is concerned with the progression of online groups from non-violent radicalism to violent extremism, the normalisation of violent behaviour, how ideology is established and transmitted, the role that narrative plays in the normalisation of violence and the warning signs that groups are reaching tipping points for escalation to violent action.
(Third year of study)

Sam Richardson: How people in online communities gain a position of influence, and what might predict the maintenance of that position, or its subsequent loss.

Sam's PhD work is examining how people in online communities gain a position of influence, and what might predict the maintenance of that position, or its subsequent loss. Sam has used both qualitative observation of communities, and techniques from 'big data', to address her research question. 

Tommy Van Steen: The question-behaviour effect – Causes and moderators

Tommy Van SteenTommy's research focuses on how asking people to predict their future behaviour can influence this behaviour – a social influence technique known as the "question behaviour effect". For example, if people are asked to predict whether or not they will go to the gym tomorrow, they are more likely to go than if they were not asked this question.

He is particularly interested in why and how asking these kind of the questions influences behaviour and his thesis investigates the underlying processes of the influence technique.
(Third year of study)

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