Case study - Pitchmark
A team of five Business undergraduates spent eight weeks from February - March 2015 working alongside local company Pitchmark Ltd investigating expansion and brand awareness in the UK.
Pitchmark are an international company supplying customers with line marking paint, line marking machines and sports pitch equipment.
Initially established in 2010 the Bristol based company export to over 20 countries and more recently started selling in the UK.
Their overseas reputation is expanding rapidly with high profile customers including the Nou Camp in Barcelona. The company also supplied all the paint and machines for the World Cup in Brazil.
Already successful internationally, the company were looking to expand their reputation and brand awareness in the UK.
The brief was to focus on the expansion and complete an organisational analysis of how changes would affect systems and processes, highlighting the challenges faced by these strategic changes and approaches to meeting these.
Reasons for taking a UWE undergraduate
Susan Rodman, Director of Pitchmark Ltd, commented:
"It was good for us as a small family business to look at our systems and procedures from an outside perspective. We also wanted to give the students the experience to enable them to enhance their CV 's and employment opportunities when leaving UWE."
Outcomes for Pitchmark
"The students final written report was comprehensive and highlighted areas where improvement was required. Our expansion plans were amended to incorporate their findings and we have implemented many of their suggestions. Our strategic growth plan has been altered accordingly." - Susan Rodman, Director, Pitchmark Ltd
Advice for other organisations
"For a small investment of your time, the shared knowledge and enthusiasm of the students is a valuable addition to any business, large or small. It is a positive experience for someone to analyse the business from an outside perspective." - Susan Rodman, Director, Pitchmark Ltd