What the Applied Marketing Research Group offers

There are numerous ways in which we can work together. Some of the main ones are listed below.


A member of our team will provide you with advice and support. The amount and nature of the contact will be negotiable, according to your needs and over an agreed term.


The type of consultancy arrangement will vary greatly according to the client’s needs. It may, for example, involve a specific piece of research or it may involve analysing and making recommendations to resolve a particular problem.

Knowledge Transfer Partnerships

A Knowledge Transfer Partnership (KTP) is a government-funded initiative to help you improve competitiveness, productivity and performance of your business by giving you access to knowledge, skills and technology that reside within universities. A graduate is employed, within the partner organisation, to deliver the project supported by an academic advisor. Recent examples of KTPs have included a foodservice supplier, an educational academy and a charity.

Short courses

We can offer a range of courses tailor-made to suit your needs. Putting together a course for a number of delegates form your organisation can be very cost effective. Typical courses include:

  • delivering customer value
  • customer relationship management
  • applying business thinking in the NHS.


We facilitate workshops to support organisations wishing to utilise their own staff more effectively in addressing specific issues. Recently ,we have delivered workshops to over 140 people from SMEs in conjunction with The Environmental i-net. Typical workshops include:

  • develop your own marketing plan
  • sales effectiveness
  • market research
  • digital marketing and communications strategy.

Back to top